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Links are losing influence. AI citations are the new currency. And the brands earning both right now aren’t running traditional SEO campaigns, they’re running Digital PR, where SEOs wrote off a decade ago.

AI search didn’t just change where you rank. It changed which efforts are worth making in the first place. Three things you should be doing more of. Three you should be doing less. Let’s get into it.

At GML 2026, Google’s most powerful product executive laid out the future of search in plain language. Here are the five things that should be rewriting your marketing playbook right now.

AI search didn’t make SEO obsolete. It made bad SEO catastrophic and good SEO more valuable than it’s ever been. Here’s the angle nobody’s talking about.

An industry has already formed to manufacture fake Reddit threads for AI visibility. It works right now, but it will collapse the same way paid link networks did. Here’s exactly how the trap is set and what to do instead.

Published: June 29, 2026 | Category: SEO & Industry News

86% of marketers are excited about AI. Only 28% are actually rewiring how their teams work. That gap is where your competitors will eat your lunch. The Three Rewires Every CMO Needs to Make.

Published: June 27, 2026 | Category: SEO & Search Marketing

Malicious automated traffic accounts for 37% of all network activity globally, as artificial intelligence lowers the barrier to large-scale cyberattacks. June 25, 2026

What 919 enterprise leaders just told us about autonomous AI should change how you think about marketing operations