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Most brands only talk to the media when they have something to sell. The ones that get quoted, linked to, and cited in AI answers are the ones that show up consistently with a point of view, when they have…
Published: August 6, 2026 | Category: AI News
Published: August 4, 2026 | Category: SEO, Social Media & Content Strategy
YouTube’s VP of Trust and Safety clarified three content categories that get channels demonetised. The rules aren’t new. But the way most brand and agency YouTube strategies are being built right now walks directly into all three traps.
Your organic strategy is being evaluated by the wrong metrics, funded by the wrong logic, and cut by a CFO who can’t see what it’s actually building. Here’s how to fix all three.
Published: July 27, 2026 | Category: AI News
830% Search headroom. 54% YouTube ROAS lift sitting uncaptured. 85% of campaigns suboptimal on creative. Google’s latest effectiveness research is a direct indictment of how most paid media teams run their accounts and a precise roadmap for fixing it.
Published: July 17, 2026 | Category: AI News
Published: July 15, 2026 | Category: PPC
