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IP address and timestamp matching are now available in Customer Match. That means larger audiences, stronger signal, and better targeting from the first-party data you already have. Here’s what it means, what to do, and what to watch out for.
ChatGPT Ads has been live long enough for the hype cycle to wear off. What’s left is real spend, real CPCs, and a platform that’s still figuring itself out. Here’s everything you need to know about how ChatGPT Ads got…
Smart Bidding is the most powerful bidding engine in the history of paid search. It is also completely blind to whether the numbers you’re feeding it are real. Most accounts are feeding it fiction and paying higher CPCs to get…
830% Search headroom. 54% YouTube ROAS lift sitting uncaptured. 85% of campaigns suboptimal on creative. Google’s latest effectiveness research is a direct indictment of how most paid media teams run their accounts and a precise roadmap for fixing it.
Published: July 15, 2026 | Category: PPC
