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YouTube’s VP of Trust and Safety clarified three content categories that get channels demonetised. The rules aren’t new. But the way most brand and agency YouTube strategies are being built right now walks directly into all three traps.
Links are losing influence. AI citations are the new currency. And the brands earning both right now aren’t running traditional SEO campaigns, they’re running Digital PR, where SEOs wrote off a decade ago.
AI search didn’t just change where you rank. It changed which efforts are worth making in the first place. Three things you should be doing more of. Three you should be doing less. Let’s get into it.
At GML 2026, Google’s most powerful product executive laid out the future of search in plain language. Here are the five things that should be rewriting your marketing playbook right now.
AI search didn’t make SEO obsolete. It made bad SEO catastrophic and good SEO more valuable than it’s ever been. Here’s the angle nobody’s talking about.
An industry has already formed to manufacture fake Reddit threads for AI visibility. It works right now, but it will collapse the same way paid link networks did. Here’s exactly how the trap is set and what to do instead.
